During our recent excursion to Santa Cruz we got an inside look at the NHS Research & Development Lab led by none other than head skate scientist Tim Piumarta. If you haven’t seen or read Part 1 of this article, be sure to go back and check that out! Watch, read and learn how hardgoods are rigorously tested for Santa Cruz, Flip, Creature, Ricta, Independent, MOB Grip, Krux, OJ and the rest of the NHS brand family.
They say that if you can measure it, you can improve it – and these guys measure everything. The NHS research & development department is responsible for the engineering side of wheels, decks, trucks, accessories, griptape, etc. Tim Piumarta and his crew put the “good” in hardgoods for the NHS family of brands, including Santa Cruz, Flip, Creature, Ricta, Independent, MOB Grip, Krux, OJ and more. Watch the video or read more and edu-skate yourself!
We headed up to the Cliché Gypsy Life premiere and realized everyone going with us was either too fat, too dad or too hip to get any tricks. So, we decided to bring SW resident ripper Alex Knight to take care of business. Hangovers, heat and limited time couldn’t slow him down and tricks were stacked. Enjoy!
There’s always something special about video premieres. The excitement, the atmosphere, all make for a great time and an unforgettable experience. People united in a common passion, all gathering to celebrate the best of what’s to come. Without a doubt, the Gypsy Life Premiere was an amazing time, and we were hyped on the invite.
You kids out there may not know the name but Richard Novak (and his partners Jay Shuirman and Doug Haut) literally created the skate industry that we know and love today. If it wasn’t for these guys pouring their blood, sweat and tears into the early days of 1970s-80s skateboarding—you might be holding a scooter right now. Inside of Rich’s brain is 40+ years of skateboarding’s entire history—take a peak behind the curtain and watch the interview!