Skate Warehouse Blog http://blog.skatewarehouse.com Skateboarding News, Videos, Reviews and More #GOSKATE Sat, 28 Feb 2015 19:00:51 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.1 Top Five Reasons to Quit Skateboarding http://blog.skatewarehouse.com/top-five-reasons-to-quit-skateboarding/ http://blog.skatewarehouse.com/top-five-reasons-to-quit-skateboarding/#respond Sat, 28 Feb 2015 19:00:51 +0000 http://blog.skatewarehouse.com/?p=30699 Top 5 Reasons To Quit SkateboardingWe've all had that moment before. Right after a good slam the thought runs through your head, "I'm done with this shit!" This thought is quickly replaced by, "I'm gettin' it, right here!" Well, you shoulda stuck with your first instinct. How old are you? 14? 19? 24? You're too old for skating! Time to put the toys away and join society like a normal person. If you're having a hard time committing to staying off the board, here's our top five reasons to quit skateboarding.

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We’ve all had that moment before. Right after a good slam the thought runs through your head, “I’m done with this shit!” This thought is quickly replaced by, “I’m gettin’ it, right here!” Well, you shoulda stuck with your first instinct. How old are you? 14? 19? 24? You’re too old for skating! Time to put the toys away and join society like a normal person. If you’re having a hard time committing to staying off the board, here’s our top five reasons to quit skateboarding.

Top Five Reasons to Quit Skateboarding

1. Groms

Reason To Quit Skateboarding - Groms

We’ve all seen it, you go to the park and there’s kids half your age (or younger) blasting airs and grinding handrails way better than you ever will. You try a trick for hours, they show up and land it first try. You’ve been skating for 10+ years and they just got their first complete. Why get stoked on young bucks ripping? Rather than enjoying skateboarding for the love of it, you should become jealous, bitter and insecure. Cursing and throwing your board in a fit of rage, never to return again, is the appropriate action.

2. Slams

Who likes getting hurt? Better yet, who likes inflicting harm upon themselves repeatedly? Idiots, that’s who. Skateboarding is a harsh mistress, so what better way to protect yourself than by quitting altogether? With technology these days, video game skateboarding is better than the real thing. Reason To Quit Skateboarding - SlamsWhen you slam in a game no one gets hurt, everyone laughs and you can grab another energy drink to rejuvenate yourself from that strenuous button pressing. There’s no good reason to go out at the mercy of the streets for nothing but sweat, scrapes and bruises while your couch sits at home, lonely, with only potato chips for company.

3. Work

Reason To Quit Skateboarding - Work

It’s time to trade in your skate shoes and dickies for some dress shoes and dockers. Get a haircut, shave your face and hit the job market. It’s time to get off your mom’s couch and start putting some bread on the table. There’s money to be made and a rat can’t race itself. Forget skating all day, hell, forget skating at all. You’re gonna be far too tired from your 9–5. The only things you’ll have energy for is washing dishes and paying bills. Maybe you’ll finally get to cleaning those rain gutters that have been staring you down or you can catch up on the latest season of your favorite soaps. Finally get that new shower curtain from Bed Bath & Beyond, it’s on sale today. Whatever it is you choose to do with your free time, make sure it’s not skating! You gotta wake up early for your shift and your boss is sure gonna hate your bloody elbows and debilitating limp.

4. Girlfriend/Marriage/Kids

Reason To Quit Skateboarding - Girlfriend

One of the greatest reasons to quit skateboarding is getting a girlfriend. Hit the coffee shop, supermarket, book store, anywhere you might find a nice, wholesome, traditional candidate. Delete that ramp tramp’s number and forget the bars. You ain’t got time for that and marriage material is few and far between at the ol’ watering hole. But here’s the key, my friends: make sure whoever you choose (or settle for) is needy as can be. Forget an independent woman with her own friends and interests. You want your life partner to be highly involved in your day-to-day, morning through night. Naturally, this type of person will be very distraught with your habits of skating all day and into the night without returning their texts and phone calls, which leads us to the age-old ultimatum, “me or the board”. Pick the former. You’re trying to quit the stuff anyways. Then promptly put a ring on it and knock her up. Your new found responsibilities of children and bi-hourly “I miss you” messages are sure to suck up any time you had set aside for skateboarding. (For our female readers replace “girlfriend” with “boyfriend”, “woman” with “man” and “knock her up” with “get knocked up”. Equality!)

5. Drug Addiction

Reason To Quit Skateboarding - Drugs

If groms, slams, work and girlfriends haven’t turned you off, drugs could be the solution to your skateboarding problem. Rather than skating, you can spend all your time drunk, high, turned up, spun out or whatever your wanna call it. Plus, you’ll be spending all your money on “the stuff,” thus keeping you from buying new boards and meals. Don’t let your new hobbies stop you from hanging out at the skatepark though. Everyone there will be more than happy to have you—and food scraps are plentiful. Don’t be stingy and offer party favors to your former comrades. They don’t know how much fun not skateboarding can be!

If you don’t quit skateboarding, subscribe to the Skate Warehouse Blog for updates, interviews, new stuff, trick tips, road trips and more. Go skate!

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Nike SB Fast Times Dunk Low QS Now Available! http://blog.skatewarehouse.com/nike-sb-fast-times-dunk-low-qs/ http://blog.skatewarehouse.com/nike-sb-fast-times-dunk-low-qs/#respond Sat, 28 Feb 2015 17:00:49 +0000 http://blog.skatewarehouse.com/?p=30502 Nike SB Fast Times Dunk Low QS homeSince 2008, Fast Times Skate Shop out of Melbourne, Australia has kept the down under scene laced up with skate goods. Having given so much back to the local rippers, it's only right that Nike hook them up with the latest Support Your Local release. Introducing the Nike SB Fast Times Dunk Low Quick Strike. It's awesome… totally awesome!

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Hey, Bud, let’s party! Since 2008, Fast Times Skate Shop out of Melbourne, Australia has kept the down under scene laced up with skate goods. They have stores throughout the country and a brutally talented crew of skateboarders riding for them. They’ve already done some killer collabos with the likes of Girl Skateboards, PassPort Skateboards and even the legendary Aussie musician, Nick Cave. Having given so much back to the local rippers, it’s only right that Nike hook them up with the latest Support Your Local release. Introducing the Nike SB Fast Times Dunk Low Quick Strike. It’s awesome… totally awesome!

Nike SB Fast Times Dunk Low Right

Nike SB Fast Times Dunk Low Angle

Nike SB Fast Times Dunk Low QS Above

The stores and brand are a reflection of all the influences that have inspired us over the years. From skateboarders, musicians and artists, to our local communities and extended friends and family, we value everyone that has contributed to help shape us to where we are today. The constant evolution and progression is what drives us. We are immensely proud of where we have come from and excited about where we are going…

- Fast Times

The design of the shoe plays on the connection between the shop’s name and the 80’s stoner classic Fast Times At Ridgemont High. A faded denim and black leather upper is reminiscent of the marijuana-loving, pizza-munching, surfer dude style of Sean Penn’s character, Jeff Spicoli. White accents on the side panels and midsole really brighten up the kicks. A timeless gum outsole matches the embroidered golden Fast Times logo on the tongue and insole.

Nike SB Fast Times Dunk Low Insole

The rest of the Nike SB Fast Times QS is everything you’ve come to love and expect from the Dunk Low.

Nike SB Fast Times Dunk Low Specs:

  • A recently re-engineered outsole supplies better grip and increased board feel.
  • The injected Phylon midsole is nothing short of superior cushioning for heavy landings.
  • An internal forefoot construction alleviates hot spots.
  • Zoom Air sockliner cushioning gives unity at the heel and places PORON under the forefoot.
  • You’ve got dynamic heel lining pods with an enhanced fit to avoid heel slippage.
  • Forefront hidden lacing at the turn and stitch toe adds durability and lace protection.
  • Double stitched toe and ollie areas, plus internal stitching keep everything in place.
  • Lightly padded tongue and collar.
  • Cupsole construction.
  • Nike detailing throughout.
  • Fit: Slightly long, consider ordering a half size down
  • Color: Black/White-Midnight Navy
  • Style Code: 745954-014
  • Release Date: February 28th, 2015
  • Price: $104.99, now available!

All I need are some tasty skate spots, a cool buzz, a pair of Nike SB Fast Times Dunk Low and I’m fine. I also need to subscribe to the Skate Warehouse Blog for new Nike SB releases, epic road trips, product reviews and more. Go skate!

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Jason Jessee Interview http://blog.skatewarehouse.com/jason-jessee-interview/ http://blog.skatewarehouse.com/jason-jessee-interview/#respond Thu, 26 Feb 2015 18:11:54 +0000 http://blog.skatewarehouse.com/?p=29967 [youtube=https://www.youtube.com/watch?v=ldDDYwfuGw8&w=775]During our tour of NHS Distribution we had the pleasure of interviewing the man, the myth, the legend himself, Jason Jessee. We talked skateboarding history, Jack Kerouac, naked celebrities, Converse and more. Check it out!

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During our tour of NHS Distribution we had the pleasure of interviewing the man, the myth, the legend himself, Jason Jessee. We talked Santa Cruz history, Jack Kerouac, naked celebrities, Converse projects and more. Check it out!

Jason Jessee Interview

How long have you been with NHS?

It’s been like… since I was, no kidding, since I was 12. Well no, for reals, Steve came and picked me up from the airport when I was 14. Enough to like, raise a kid to where she’s old enough to where I can call the cops on her and arrest her.

Where did you grow up?

I grew up in San Clemente and then moved here when I was 20.

Have you been skating much lately?

I mean, you always… you never not skateboard, right? You just wanna get… you wanna just stay in better shape to take your shirt off at the beach.

Are you reading anything right now?

Oh, Jack Kerouac. Only because I just found some photos of Jack Kerouac at where I live, in my house, from the 60’s. So, I’ve been just on a Jack Kerouac kick.

Have any famous people been naked at your house?

You’ve heard of the band, The Beatles? I’m not really into ‘em. My mom would constantly play The Beatles for us when we were kids so I refuse to acknowledge them as a band, but the Strawberry Fields Forever, that’s when you leave my house. John Lennon and Yoko… ew, yuck… Him and her piped weed and pumped at my fireplace and there’s pictures of them nude at the fireplace, and it’s gross. So every time I make a fire I’m just like “ugh”.

Any video projects in the works?

So me and Cranny [Alex Horn], yeah we’re working on this thing, Humanzees. It’s fascination with human behavior with skateboarders in it and stuff. We’ve been working on it for probably a year almost but it should be done in 3 months. That’s actually gonna be kind of entertaining.

Can you tell us about the photo behind you?

That was… 1986. It was at a Sacramento contest. Me and Neil Blender drove out there in my truck.

Are you doing anything with Converse right now?

The shoe just came out and then there’s another one coming out in April I’m super excited about. Everything, it’s like… I wore Converse my whole life and then get to do stuff now with them. It’s like a teen dream.

When did you realize you could make a living off of skateboarding?

When I bought a record player off Neil Blender when I was 14 or 15. I was so stoked ’cause I got a check from… I think it was Santa Cruz. It was, I was 15.

Do you remember the first time stepping on a skateboard?

I do, yeah. My Dad pushed me down a hill, Redhill in Tustin. I was on my brother’s Jay Adams and I still have the board. He’s all, “go zig zag,” and I was like seven and I’m like, “ok”. He’s all, “do not go straight,” and then, you know, two times I was like, “uhhhh,” then I just went straight—at the bottom of the hill just piled.

Have you ever been nervous to meet anyone?

I mean, I’m always starstruck, always. But I’m never nervous, I’m more excited, like I got Kelly Slater’s autograph once. I was with Christian Fletcher and we were staying at the house, Jared Lopez’s house. He said, “Kelly’s next door,” and I’m all, “Oh my god, I have this poster, let’s go get it signed!” We went next door and Christian’s like, “alright, let’s go, this is retarded but go ahead.” So then Peter King was like… I go, “Hey I wanna get this poster signed!” He’s all, “hold on, wait up, wait up, Kelly will you sign this poster for this guy?” and I was like, “Come on, please?” And he signed it and then I was stoked. So, I’ve always been starstruck but never nervous.

You have obviously sustained a long career, any advice for the kids?

Just common courtesy, consideration and common sense. And just follow your heart and passion and if you’re doing it without passion, why even bother? So, it’s just that whole thing.

If you enjoyed this Jason Jessee interview, be sure to check the other videos from our recent trip to NHS Distribution. We got a walkthrough of their screenprinting process, we took a tour of the Skate Museum and we also got an interview with Emmanuel Guzman. Stay tuned for an upcoming interview with Richard Novak, one of the original founders of NHS!

Subscribe to the Skate Warehouse Blog for updates, more interviews, epic road trips, product reviews and all kinds of cool stuff. Go skate!

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Spring 15 HUF Apparel And Todd Francis Deck http://blog.skatewarehouse.com/huf-apparel-todd-francis/ http://blog.skatewarehouse.com/huf-apparel-todd-francis/#respond Wed, 25 Feb 2015 22:34:53 +0000 http://blog.skatewarehouse.com/?p=30602 Huf Apparel Huf 10k Half Zip Hoodie Huf Stars Volley Huf Triangle Rose Hoodie Huf Denim HomeHUF is hot shit around here… HUF is hot shit everywhere for that matter. Time after time, season after season, they come out with those "must have" pieces that other brands are lucky to have once a year. From humble beginnings HUF has become a popular and emerging brand yet they have never strayed from their skateboarding roots, even with exposure to mainstream culture. Their latest drop of apparel leaves little to be desired, if anything at all. Welcome to the Dirt Bag Crew!

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Huf Apparel

Huf X Skate Mental Watch

Huf 5 Pocket Denim

Huf Apparel Huf 10k Half Zip Hoodie Huf Stars Volley

Huf Liberty Sheona Volley

Huf Franco Football Jersey

Huf Fulton Pants

Huf Apparel

Huf Apparel

Huf Apparel Todd Francis Deck

Huf Princeton Fleece

Huf Triangle Rose Hoodie

Hats: Stars Volley ($35) | Liberty Sheona Volley ($42) | Usual Beanie ($15) | Duck Camo Jungle Hat ($45) | Drink Up 6 Panel ($32)

Tees: Franco Football Jersey ($47) | International Playboys ($29)

Outerwear: Freeman Flannel ($64.99) | 10k Half Zip Hoodie ($75) | Princeton Fleece Varsity Jacket ($89.99) | Triangle Rose Hoodie ($65)

Pants: 5 Pocket Denim Slim ($75) | Fulton Pants ($57)

Accessories: Huf x Skate Mental Watch ($24)

HUF x Todd Francis collab: Todd Francis Deck ($60) | Never Say Die T-Shirt ($29)

HUF is hot shit around here… HUF is hot shit everywhere for that matter. Time after time, season after season, they come out with those “must have” pieces that other brands are lucky to have once a year. From humble beginnings HUF has become a popular and emerging brand. And yet they’ve never strayed from their skateboarding roots, even with exposure to mainstream culture. The latest drop of HUF apparel leaves little to be desired, if anything at all. From pants, outerwear and tees to hats and accessories, everything is on point.

The highlight of this collection lies in the HUF x Todd Francis pieces. Todd Francis, legendary skateboard graphic guy and artist extraordinaire, teamed up with the DBC to bring you the Todd Francis Deck and Never Say Die tee. HUF and Todd Francis fans are sure to be stoked, so you can bet these special edition picks are gonna move to move quick. Get yours while you can because once it’s gone, it’s gone. If you can’t get your hands one some this season, stay on the lookout year-round for HUF goods at Skate Warehouse. Welcome to the Dirt Bag Crew!

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Jamie Thomas Talks Zero Skeleton Hands http://blog.skatewarehouse.com/jamie-thomas-zero-skeleton-hands-decks/ http://blog.skatewarehouse.com/jamie-thomas-zero-skeleton-hands-decks/#respond Mon, 23 Feb 2015 23:00:14 +0000 http://blog.skatewarehouse.com/?p=29872 [youtube=https://www.youtube.com/watch?v=7O6A028mmOA&w=775]The highly anticipated Zero Skeleton Hands Series is available now at Skate Warehouse, fresh out the oven and 100% gluten free. These boards feature some healthy Todd Bratrud designed skeleton hand graphics for all the heavy hitters at Zero. Which skeleton hand is yours?

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The highly anticipated Zero Skeleton Hands Series is available now at Skate Warehouse, fresh out the oven and 100% gluten free. These boards feature some healthy Todd Bratrud designed skeleton hand graphics for all the heavy hitters at Zero, including Dane Burman, John Rattray, Garrett Hill, James Brockman, Tony Cervantes, Tommy Sandoval and Jamie Thomas himself. Which skeleton hand is yours? Be sure to keep an eye out for the No Ca$h Value video parts from Zero. They will be releasing a new part every couple months. Here’s the Intro and Garrett Hill part to start it off.

Zero Skeleton Hands Series home

Jamie Thomas Talks Zero Skeleton Hands Series

Zero’s “NO CA$H VALUE” Vol. 1

Subscribe to the Skate Warehouse Blog for updates, videos, road trips, product reviews and all kinds of cool stuff. Go skate!

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Chris Russell Is An American Psycho http://blog.skatewarehouse.com/chris-russell-american-psycho/ http://blog.skatewarehouse.com/chris-russell-american-psycho/#respond Mon, 23 Feb 2015 19:46:14 +0000 http://blog.skatewarehouse.com/?p=30810 [youtube=https://www.youtube.com/watch?v=c5oh9UhgTp4&w=775]If you haven't heard of The Muscle Hamster yet, it's time to open your ears. Chris Russell is gnarly, and at the ripe ol' age of 17 you can be sure to expect big things from him in the future. You don't get on Creature for no good reason. Style, power, speed and rad trick selection—this dude's got it all. You can catch him crushing a backyard pool or destroying the big walls at your local park, just look out 'cause there ain't no stopping Chris Russell, "American Psycho"!

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If you haven’t heard of The Muscle Hamster yet, it’s time to open your ears. Chris Russell is gnarly, and at the ripe ol’ age of 17 you can be sure to expect big things from him in the future. You don’t get on Creature for no good reason. Style, power, speed and rad trick selection—this dude’s got it all. You can catch him crushing a backyard pool or destroying the big walls at your local park, just look out cause there ain’t no stopping Chris Russell, “American Psycho”!

Subscribe to the Skate Warehouse Blog for updates, more skate videos, road trips, product reviews and all kinds of cool stuff. Go skate!

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Emmanuel Guzman Interview http://blog.skatewarehouse.com/emmanuel-guzman-interview/ http://blog.skatewarehouse.com/emmanuel-guzman-interview/#respond Mon, 23 Feb 2015 19:27:19 +0000 http://blog.skatewarehouse.com/?p=30791 [youtube=https://www.youtube.com/watch?v=YkX9KXFxzlU&w=775]We had the chance to sit down with Emmanuel Guzman for a quick list of questions. We talked Santa Cruz Skateboards history, new upcoming board graphics and what it's like to go from Local to Am to Pro in your own hometown. Check it out!

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As part of our recent road trip to NHS Distribution, we had the chance to sit down with Emmanuel Guzman for a quick list of questions. We talked Santa Cruz Skateboards history, new upcoming board graphics and what it’s like to go from Local to Am to Pro in your own hometown. Check it out and drop some thoughts in the comments below!

Emmanuel Guzman Interview

How long have you been skating for Santa Cruz?

Basically my first and oldest sponsor. I’ve been with NHS since 2000. Started out on flow like most people and then worked my way up through am status and have been pro for I guess 10 years this year.

Which other of your sponsors are with NHS besides Santa Cruz?

I also ride for Independent and MOB Griptape.

Do you live in Santa Cruz, California?

I do, yeah, I’m actually born and raised here in Santa Cruz. Which kind of made sense, I guess, growing up wanting to ride for local brands, you know? And kind of just supporting that hometown culture and just vibe that Santa Cruz and Independent and the brands have brought to the area, too. So yeah, it was a natural fit, for sure.

Since you are so local, are you here all the time at NHS?

For the most part [laughs]. I mean, I know just about everybody that’s worked here. I’ve been coming in here since I was like 14 years old so… as well as watching all of this grow, I’ve been a part of everyone getting to watch me grow and so it’s pretty common to see me just wandering around aimlessly between departments or pillaging through product. Basically, just finding any excuse to come and kind of rummage around and hang out so, yeah I’m here all the time I guess [laughs].

Do you have any new graphics coming out with Santa Cruz?

There’s a couple new series, well, boards I should say. There’s this dog poker series that just dropped in the new catalog which you guys will be having the board soon. There’s that whole series with Shuriken [Shannon], Sid [Melvin], Justin Strubing and myself. And then they also re-issued a limited run of this chica muerte graphic which is kind of based off an old Salba Witch Doctor graphic. They did a limited run, like 250, so I’m not sure if there’s even any more of those in stock. On top of that, I have one other pro model which is this really sick… it’s a P2 technology board but it’s got this kind of woodgrain, back laid, cursive/graffiti style kind of graphic on this nice teal or turquoise color with wood grain back—it looks super clean, I like it a lot. So, I do, there’s those few boards that should be hopefully in a shop near you soon!

Anything else new we should know about?

Yeah there’s a lot of things in the works 2015. Aside from that stuff we just wrapped up— the end of last year, two pretty significant tours. We went on an Indy tour, from starting here in Santa Cruz and ending up in Vancouver and then back down. That should be coming out within the next couple issues of Thrasher. So, either February/March issue, I don’t know for certain. And then on top of that we also went to the East Coast with Santa Cruz Skateboards, also going to be a Thrasher article and you know, webisode type of deal. They should each be segmented in three or four pieces. So, keep your eyes peeled for that. That should be pretty good. Coming into this year, we got a bunch of trips planned around a video we’re supposed to be filming for. I think we’ve got about a year and a half to work on that and we’re going to be taking some pretty sick trips around the world. We’re leaving for Australia in 3 weeks from now [recorded in January], so beginning of February we have a big tour out there, which everyone is psyched on ’cause it’s gonna sort of kick off this whole video project. We’ve also had talk of maybe Japan and China as well as, like I said, some domestic type trips.

Any final words?

Go to SkateWarehouse.com, check out all the new Santa Cruz and Indy gear. Check out the new MOB Griptape! They got this new ultra-light grip. Check all that stuff out, skatewarehouse.com. Thanks for all the support, always.

Look for the new Emmanuel Guzman pro models at Skate Warehouse and subscribe to the blog for more rad interviews, new stuff, trick tips, road trips and more. Go skate!

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NHS Skate Museum Tour http://blog.skatewarehouse.com/nhs-skate-museum-tour/ http://blog.skatewarehouse.com/nhs-skate-museum-tour/#respond Fri, 20 Feb 2015 23:53:59 +0000 http://blog.skatewarehouse.com/?p=30717 [youtube=https://www.youtube.com/watch?v=P7D30brTDG0&w=775]As part of our recent road trip to NHS Distribution we got a full walkthrough of the NHS Skate Museum and were guided by none other than CEO/President and former pro skateboarder, Bob Denike. There is so much history and so many artifacts on the walls of the NHS Skate Museum that even with all the informative captions and old school footage, you're going to want a guide through this place—and Bob is the best! Read more to watch the video tour.

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NHS Skate Museum with Bob Denike

We recently drove to Santa Cruz, California for a full tour of the NHS Distribution facility. As part of that adventure we got a full walkthrough of the NHS Skate Museum and were guided by none other than CEO/President and former pro skateboarder, Bob Denike. There is so much history and so many artifacts on the walls of the museum that even with all the informative captions and old school footage, you’re going to want a guide through this place—and Bob is the best!

The NHS Skate Museum captures (beautifully) the history of NHS from it’s inception in the early 70’s through the ups-and-downs of early skate culture on into the raging late 80’s. The museum is largely focused around three of the most influential NHS brands: Santa Cruz Skateboards, Road Rider Wheels and Independent Trucks. If you’re a skateboarder, this is your history too. It’s truly impressive and worth every bit of travel expense to go check it out.

Want to take the tour? You can!

Tours are given Tuesday through Friday by appointment only. For all appointment inquires please email Crystal Martinez at NHSSkateMuseum@gmail.com. Email at least two (2) weeks prior to the date you are asking to be reserved. Please put the time & date that you would like to reserve in the subject line of your email. No drop by tours are allowed.

NHS Skate Museum Tour

words by Bob Denike

So, we’re standing in the NHS Museum. NHS is the parent company of a bunch of skateboard brands you may be familiar with: Santa Cruz, Indy, OJ, MOB Grip, Creature [and many others!]. We celebrated our 40th anniversary in 2013 and we wanted to celebrate with something special. Of course, we’ve been around for a lot of years—a lot of artwork, a lot of stories, a lot of artifacts and many brands—but we decided to focus on the first 20 years of our company and we decided to focus on three brands that pretty much are the foundation of NHS. That was Santa Cruz Skateboards, Road Rider Wheels and Independent Trucks. All started in the 1970’s.

The Beginning Of NHS

The story goes, the beginning of NHS, was there were three founders: Richard Novak, Doug Haut and Jay Sherman. So, they were distributing raw materials. They sold some raw materials to a guy in town. This guy basically burned ‘em, didn’t pay for the bill. So, they went back over there, they collected the raw materials and they collected pretty much anything of value that the guy had. They brought it back to NHS.

A friend in Hawaii gave them a call shortly after that and said, “Hey, skateboarding is really booming over here, can you make us 500 skateboards for McCully’s Bike Shop?” McCully’s Bike Shop bought 500. They bought 500 more. They bought another 500 and then they [NHS] stumbled into the skateboard business. They quickly got out of the surfing materials business ’cause it wasn’t making them any money and they were in the skateboard business.

The Beginning Of Santa Cruz

The beginning of Santa Cruz was kind of more of a club. We’ve got some artifacts here that are airbrushed t-shirts. It was kind of a neighborhood gang type of skateboard team, I guess you could say. Skateboarding back then really wasn’t organized. It was more regional. Santa Cruz had their thing. Dogtown guys had their thing. San Diego guys had their thing. It was just all kind of regional… but from Santa Cruz Skateboards they got into the Road Rider Wheel business.

Road Rider Is Born

The story behind Road Rider is that a gentleman walked into their surfshop on 41st avenue with a prototype for a urethane wheel with a precision bearing. Urethane wheels before then had loose ball bearings. They made a lot of noise. This guy had an idea to put a precision bearing in the wheel. Super quiet. Easier to take care of. Richard Novak, Jay Sherman and this guy named Tony Roderick all got together, created Road Rider. They sold 18 million wheels in a couple of years. It revolutionized skateboarding because prior to then it was loose ball bearings that had a lot of problems.

Racing Turns To Bowl Riding

NHS took all that Road Rider money and they dumped it back into Santa Cruz. Santa Cruz at the time was a lot about racing. Slalom, downhill, cross-country skateboarding. Racing was probably from 1975 to maybe middle of 1978. Then the whole skateboard business shifted over to bowl riding. Santa Cruz just followed that trend and as you walk through the museum… come over here and it’s more product for bowl riding, product for skateparks. Boards got wider, wheels got a little bit larger and different formulas.

So, we’re walking through, you’ve got the beginning of skateboarding, Santa Cruz, you’ve got Road Rider. You move into this sort of middle to late 70’s section. Skateparks were starting to pop up all over the country. This is kind of where I say NHS got their act together. We started working on logos. We started working on brands. We were the first company that realized skateboarders didn’t want to have the same kit top-to-bottom. They didn’t want a Santa Cruz deck, Santa Cruz trucks, Santa Cruz wheels, Santa Cruz griptape. They wanted individual brands. That was sort of Jay Sherman’s vision of what a company should be.

This section [walks forward], it’s more contest related and the Hester series. The Hester series was 1978-1979. What a lot of people don’t know is that NHS privately funded the Hester series. We donated money to it secretly because, again, Jay and Rich thought that to have an industry you had to have a formal competition piece to it. So this is kind of highlighting the Hester series and NHS’s involvement in the first bowl riding contests. Hester series turned into the Gold Cup series. Then it turned into the NSA series throughout the 80’s. So, NHS could take claim that they started one of the first bowl riding contests.

Inventing Independent Trucks

Then we go into the next section of the NHS Skate Museum. It’s all about Independent Trucks. Again, back to that multi-branded, multi-category strategy. They felt they had decks and wheels pretty covered. They didn’t have a truck brand. They were buying trucks from Tracker Trucks and other people. So they met two individuals up in San Francisco. It was Fausto Vitello and Eric Swenson. Those two camps came together: Richard and Jay, Fausto and Eric. They started Independent Trucks in 1978.

That quick story is that Ermico—which was Fausto and Eric—they were kind of working on truck designs that were more like automobile suspension. At the same time, Jay and Rich were working on a suspension truck as well. Neither of them really worked on their own until the founders got together and created the first Independent Truck.

The name Independent comes from independent suspension. The first Indy truck, the wheels were independent from each other. Racing, it worked great. If you rode a set of Independent Trucks you were winning everything. Even if you weren’t that good of a skater. But, racing died and it all turned to bowl riding. A suspension truck didn’t work for bowl riding. So they went to a straight axle truck and I’d say within a matter of a couple of years, Independent became the number one truck in ’78-79. It’s been the number one truck ever since.

The Indy Trucks Logo

There’s a lot of history to Indy. The logos are all here. These are original drawings and photography of ads, some of the original Indy ads. The story behind this logo was that Jay Sherman, who was sort of the Art Director at the time and… I should say Creative Director. Jim Phillips was the Art Director. They got together and they wanted to create a logo for Independent Trucks.

They looked at surfing culture. They were both surfers. There was sort of this iron cross, “surfer’s cross” they used to call it. Back then it was really prevalent in 1960’s and 1970’s surfing. They started with sort of an iron cross. They kind of kicked that around. The iron cross was a little too attached to sort of Nazi and sort of negative stuff, so they decided to round that logo out. That’s where we kind of get into these more rounded logos here.

They played around with “Independent Suspension” in the lettering. You can kind of see all these comp sketches of different ideas. The cross hadn’t even really come into play while they were still trying to figure it out. And then Jim Phillips walked in with this surfer’s cross and they determined it was a little too crazy and they went into a more rounded version of it. Still having a surfer’s cross sort of element to it, but pretty much the logo we see today. Then it went into different variations of that logo. So it was Jay Sherman and Jim Phillips that created that logo together.

Independent Trucks Hall Of Fame

Independent Trucks Hall Of Fame [next section of NHS Skate Museum]. These are the guys that really established Indy in the 80’s. Probably our heyday as far as Independent Trucks. It was another unique thing that Jay and Rich came up with—was creating brands that could cross other companies’ lines. So they didn’t have to ride for NHS as far as a deck company goes but they could ride for Independent Trucks. And you could be on Sims, you could be on GNS, you could be on whatever. It was pretty novel creating brands that could cross other sponsorship lines. You see that in our products. MOB Grip, huge team. Independent Trucks, huge team. Ricta Wheels, top names. They started that concept in the 70’s and a lot of people duplicated that in the 80’s and then you can see it today.

The Dark Period Of 1980-1982

So next section of the NHS Skate Museum is what I call the “dark period”. We’re trying to create this feeling of when skateboarding crashed. Skateboarding crashed in 1980, ’81, ’82. It literally… the industry died, the skateparks closed, there was a lot of problems with liability issues. The magazines went out of business. We had skateboarder magazine, was our bible. It turned into Action Now which was sort of this confusing skate-surf-snow-fashion… they had horseback riding in it. If you were a skateboarder and it came in the mail, it was almost like the most offensive thing that there was no longer a skateboard magazine. Action Now soon went out of business, for obvious reasons. It meant nothing to skateboarding.

So, unfortunately Jay died in 1980. He passed away from Leukemia. That was another part of this dark period where not only did this industry crash but Richard’s partner passed away. So, multiple levels of being kind of a sad period for NHS. But when the magazines went out of business, Richard, Eric and Fausto—the remaining founders—they wanted to start a magazine. They started Thrasher Magazine together. So this sort of era here is like the dark period and we kind of move into what we call the rebirth of skateboarding.

Thrasher Magazine And The Rebirth Of Skateboarding

They started Thrasher Magazine. There’s a little bit of explanation here about that period. When the magazines started, skateboarding started to come back and I really give a lot of credit to Richard and Fausto and Eric for basically putting the industry on their backs and trying to recreate something that they weren’t quite done with. They didn’t think that skateboarding had finished everything that it needed to do. So they really helped rebuild the industry.

Out of the magazine it sort of went into what I call the Phillips graphic explosion. So about ’84-85, everything started heating up. The magazine was going off. Other skateboard companies were coming back or being launched. NHS had Santa Cruz and Indy and OJ, that was kind of their main things. And pretty much, Independent Trucks and the magazine was sort of the catalyst of rebuilding this entire industry. We kind of went back into Santa Cruz becoming real popular again.

Jim Phillips Graphic Explosion

Jim Phillips, the main artist in that period, he had a definite style. It was heavy keyline style, heaving inking style—and we just rode that through the 80’s. He created some of the most iconic graphics. We had some of the most iconic skaters at the time. If you’re familiar with 80’s skateboarding, it was pretty much Powell-Peralta, Santa Cruz Skateboards and Vision. Those three companies sort of dominated.

Each of them had their own image. Powell-Peralta was definitely clean and almost sort of like, not very offensive. They wanted to be very accessible. Vision was a little bit more glam and rock n’ roll. They had these guys that were basically rockstars. They really wanted to promote this rockstar thing. And Santa Cruz kind of had this bad boy image, maybe the Oakland Raiders or sort of like the, you know, “screw it, we’re gonna do anything we want,” kind of attitude. And it worked, because the industry had three different vibes. They kind of fought off each other and worked together.

Jim Phillips area; there’s some original inkings and pencil sketches and drawings here. A lot of these are the original boards straight from the pros. A lot of the pros donated things that were important to them. So there might be a helmet here, a t-shirt, a pair of kneepads, elbow pads. As we’re building the NHS Skate Museum we’ve started getting more and more contributions. It’s a proper museum. A lot of these items still belong to the people who donated them but they’re here on display.

In the 80’s we made hundreds of [different] boards. We can’t show them all here on the wall so we created a little board cloud up here. It’s got other boards that maybe didn’t appear on the wall. Then we have this digital rotating display of all the artwork. A lot of collectors like the different colorways. You know, like the Rob Roskopp might have come in six different colors and we tried to display that here.

Rare 16mm Footage!

The final section of the museum is sort of a film and video room. You can come in here and sit down and see some pretty rare footage, never been seen before. A lot of 16mm film. A lot of things that we found through collectors or people who had stuff in their garage and we put some film up on the walls.

Would You Like To Take The Tour?

So the museum, [first] 20 years of NHS: Santa Cruz, Road Rider, Independent Trucks. A lot of history, a lot of artifacts. We’re really proud of it. We give tours, private tours, but you can just email us and set up a tour. Come on by and see the museum, we would love to see you. Thanks for coming by!

- Bob Denike

Long live skateboarding! If you enjoyed this tour, you’re sure to enjoy our walkthrough of their screenprinting process with Dave Freil. Check that out and be sure to subscribe to the Skate Warehouse Blog for more epic road trips, skate videos, product reviews and everything else skateboarding. Go skate!

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Dave Bachinsky Talks Darkstar, Pizza, El Toro and More http://blog.skatewarehouse.com/dave-bachinsky-interview/ http://blog.skatewarehouse.com/dave-bachinsky-interview/#respond Thu, 19 Feb 2015 16:37:06 +0000 http://blog.skatewarehouse.com/?p=29804 Dave Bachinsky Interview HomeWhen I caught wind that Dave Bachinsky started riding for Darkstar Skateboards, we knew that an interview had to be put into effect. Skate Warehouse currently has the Bachinsky Wildlife Deck in 8.0'' x 31.6'' in the shop and online. We caught up with Dave and he broke it all down for us.

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Dave Bachinsky Darkstar

If you haven’t heard the name Dave Bachinsky before then I recommend you turn off Street League, hop onto your computer and do some research. I’ve been a big fan of Dave Bachinsky for quite some time. I watched, What The Fuck Is A Bachinsky religiously. He’s highly underrated, has jumped from sponsor to sponsor, has been flying under the radar for quite some time and has been killing it for years. When I caught wind that he started riding for Darkstar Skateboards, I knew that an interview had to be put into effect. We caught up with Dave and he broke it all down for us.

Skate Warehouse currently has Dave’s new and first pro board with Darkstar, the Bachinsky Wildlife Deck in 8.0″ x 31.6″ with 14.0″ wheel base in the shop and online.

Dave Bachinsky Interview

Hey Dave, how’s it going?

Ay ye, things are awesome. I’m enjoying an acai bowl with the lady right now. It’s another amazing winter day in east Los Angeles!

So you’re pro for Darkstar, how’d all this happen? It kind of came out of left field.

I was down at the OC Ramps warehouse skating with the team. I was catching up with Ryan Decenzo; we usually don’t get to skate too much because we live so far away from each other. He mentioned that I should reach out to Chet Thomas about getting involved in Darkstar. Two weeks later I was testing out the boards and we were both stoked to get something going!

You’ve jumped around a lot sponsor wise, do you think you found a home at Darkstar?

I was hyped because it’s all the homies on the team so it was like a perfect fit. These guys are so raw so I’m hyped to be working with this crew. It’s been awesome working with Chet, he’s got my back and is open to new ideas.

With you added to the roster, seems like Darkstar is turning into a powerhouse. Anything big in the works?

I’ve been traveling back to Boston, Massachusetts to film for my pro debut with Darkstar. I’m really hyped to have gone back to the east during the fall season to skate with all the friends to make this part come together. In SaltNPepper I only had a couple of east coast clips in the part and in this part I really wanted to bring out the spots I grew up skating to show how amazing the northeast is for skateboarding. I’m hyped to say that the first week of March we’re going to be releasing the video online through Thrasher Mag.

I used to watch, What The Fuck Is A Bachinsky? everyday when it came out. I have to ask, what was it like kickflipping El Toro?

Wicked hell yeaaa! We had such rad crew for that video! Good times!! The kickflip down El Toro was a spot where when I got to it, I was curious if I would even try or if I could get a trick at it. I jumped down it a dozen times and at that point I didn’t think my legs could take much more. I told myself a couple more and I made it. Definitely hyped to get a trick after all the attempts.

How sick are you of that question?

[Laughs] It’s cool. I’m glad people are still hyped on it. If I’m interested or curious by the way someone does a trick, I wanna ask them about it.

Are you known as the El Toro guy?

[Laughs] Settle down over there.

Think you’ll ever throw yourself down it again?

Damn, it would be rad to try a fs flip. I’ve always thought of how rad that would be to catch. At this point in my life I wanna shred all the other epic spots in this world. There’s too many rad things out there!!

You seem to fall into the class of, “skater’s skater”. Sleeping on ramps, consuming tons of frozen food. What’s your go to frozen dish?

Some frozen goods… I’m gonna have to say Red Baron garlic pizza with that Texas Pete hot sauce.

What’s in the works for Dave Bachinsky in 2015?

I’m hyped to have my first pro truck coming out with Venture trucks! I’m going to be releasing a video part shortly after my Darkstar debut. Tons of filming!! I’ve recently started a woodworking company called ShapeThree. I use broken skateboards as building materials to recreate household products. Each sale gives back 75% to the skate scene of Lowell, Massachusetts (where I grew up skating). In March, I’ve been told that we’re filming a new mini ramp video with OC Ramps. That’ll be rad skating with Cody Mac and slashing some!! It’s gonna be a wicked year!! Get out and shred! Peace.

Dave Bachinsky Darkstar Deck

Dave Bachinsky Darkstar Deck

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Deathwish “Let It Be Known” Tour Video http://blog.skatewarehouse.com/deathwish-let-it-be-known-tour-video/ http://blog.skatewarehouse.com/deathwish-let-it-be-known-tour-video/#respond Wed, 18 Feb 2015 23:32:10 +0000 http://blog.skatewarehouse.com/?p=30636 The Deathwish Squad recently took a trip from their West Coast roots on over to the East for some signings, demos, ripping and good times. With such a heavy team you know these guys got out and killed shit, regardless of the East Coast grit. If you haven't seen anything from Erick Valdez yet watch out, big things to come from that dude in the future. Not to mention all the other legendary rippers in the crew. Kirby, Neen, Slash, Dickson and Ellington all held it down with more than their fair share of bangers for the "Let It Be Known" Tour.

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The Deathwish Squad recently took a trip from their West Coast roots on over to the East for some signings, demos, ripping and good times. With such a heavy team you know these guys got out and killed shit, regardless of the East Coast grit. If you haven’t seen anything from Erick Valdez yet, watch out! Big things to come from that dude in the future. Not to mention all the other legendary rippers in the crew. Kirby, Neen, Slash, Dickson and Ellington all held it down with more than their fair share of bangers for the “Let It Be Known” Tour.

Let it be known! Subscribe to the Skate Warehouse Blog for more skate videos, road trips, product reviews and all kinds of cool shit. Go skate!

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