New Brand: Jason Jessee’s Hard Luck

April 11, 2014

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We’re stoked to give a warm welcome to a new brand here at Skate Warehouse. Jason Jessee’s Hard Luck is fresh to the states and ready to rep.

Hard Luck was started after a long time friend of Jason Jessee’s, Mark Gonzales, drew a skull with a pen and wrench on an envelope and told Jason he should turn it into a company.

In the beginning Hard Luck was exclusively available in Japan and offered as a wheel and clothing company. The company has since grown and is now available world-wide with the launch of the Hard Luck bearing line. They have assembled a team of the raddest and fastest dudes in skateboarding who were in need of a high performance bearing which could handle their caliber of skateboarding and would withstand all weather conditions. Hard Luck bearings are made for skateboarding (not car engines) by skateboarders. Come ride with Team Go Fast.

Hard Luck Team Banner

Team Go Fast consists of Jason Jessee, Sammy Baca, Wes Kremer, Figgy, Nick Trapasso, Scott Kane, Ronnie Sandoval, Nuge, Frecks, Picola, Jordan Taylor, Kenny Anderson, Fred Gall, Mark Gonzales, Slash, Alex Horn, Jon Dickson, Collin Provost, Raymond Molinar, Julian Davidson, Emmanuel Guzman, Jimmy Cao, Greyson Fletcher, Omar Salazar, Mike Anderson, Riley Hawk and Jake Johnson.

Jason Jessee’s Hard Luck

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The Great Times Ceramic All Weather Bearings.

Ceramic and Stainless steel | Minimal friction | Ruse free – All weather | Lightweight speed bearings | Team Go Fast edition

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The Good Times All Weather Bearings

Stainless steel | Speed serum lubed | Minimal friction | Ruse free – All weather | Team tested and approved

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The Hard Times Titanium Coated Bearings

Titanium coated | Long lasting speed | Lightning fast | Affordable quality | Rider tested and approved

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The OG Beanie

100% acrylic | Made in the U.S.A. | Mark Gonzales label

Be sure to check out all the goods at Skate Warehouse, from all our bearings and beanies to all our brands!

About the Author

Skate Warehouse is the leading online retailer for skateboards, skate shoes, clothing and much more! We offer the lowest prices and excellent customer service. Visit us at or come by the shop in San Luis Obispo, CA!