SW Welcomes INI Cooperative

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INI Cooperative homeSorry 90s hip hop reminiscers, this isn’t a rebirth of the classic hip hop group INI, but rather an innovative new company to crash the SW shelves. INI Cooperative is a leader and representer of unity and oneness. By focusing on the use of recycled and renewable resources in their products INI is creating functional apparel that speaks to a value system. Backed by a solid team including Mark Appleyard, David Gravette, Nick Trapesso, Jamie Tancowny, Sean Ross, Eli Anderson, Jamie Jacobson and JT Rhoades we know it’s a brand we can get behind as well.

Series Spotlight | Element In Bloom Decks

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The In Bloom series is Element’s latest offering, featuring pro models from Nick Garcia, Julian Davidson, Mark Appleyard and Nyjah Huston. Be sure to check out these and our full selection of Element products as well as the latest board collections that have been featured on the Series Spotlight, HERE!

Globe Mahalo Mid At Skate Warehouse

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Inspired by the effortless style of Mark Appleyard, the GLOBE footwear team with Mark’s direction set out to design a shoe that embodies the Aloha spirit. This low top vulcanized shoe blends casual styling with high impact skate performance. The incredibly resilient PU “Shockbed” absorbs the heaviest of impacts while retaining it’s performance for the life of the shoe. The Mahalo comes in the highest grade shaved suede and canvas combination. Hawaii Tested, Mark Appleyard Approved!

Crispy New New | Michael’s Complete Skateboard

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Today’s Crispy New New belongs to Michael from New York. When we saw this one on the rack we knew it was gonna be a sick setup. A solid combo of an Element deck, Indy trucks and bearings, Spitfire wheels, all topped off with Jessup grip and Shorty’s bolts.