During our recent excursion to Santa Cruz we got an inside look at the NHS Research & Development Lab led by none other than head skate scientist Tim Piumarta. If you haven’t seen or read Part 1 of this article, be sure to go back and check that out! Watch, read and learn how hardgoods are rigorously tested for Santa Cruz, Flip, Creature, Ricta, Independent, MOB Grip, Krux, OJ and the rest of the NHS brand family.
You kids out there may not know the name but Richard Novak (and his partners Jay Shuirman and Doug Haut) literally created the skate industry that we know and love today. If it wasn’t for these guys pouring their blood, sweat and tears into the early days of 1970s-80s skateboarding—you might be holding a scooter right now. Inside of Rich’s brain is 40+ years of skateboarding’s entire history—take a peak behind the curtain and watch the interview!
We had the chance to sit down with Emmanuel Guzman for a quick list of questions. We talked Santa Cruz Skateboards history, new upcoming board graphics and what it’s like to go from Local to Am to Pro in your own hometown. Check it out!
As part of our recent road trip to NHS Distribution we got a full walkthrough of the NHS Skate Museum and were guided by none other than CEO/President and former pro skateboarder, Bob Denike. There is so much history and so many artifacts on the walls of the NHS Skate Museum that even with all the informative captions and old school footage, you’re going to want a guide through this place—and Bob is the best! Read more to watch the video tour.
We recently drove up to Santa Cruz, CA for a full tour of the NHS Distribution facility. This video is the first section of that tour, featuring longtime NHS graphics master Dave Freil. Dave demonstrated much of the printing process for skate graphics and talked about the evolution from original hand-printed screening to contemporary heat transfers and more. If you’re into skate art culture, this video will stoke you out!